Master Jony, Product Design (PDM-C)

Intro

I'm JONY, and we will design a magically better product experience that improves customer outcomes.

Process Overview

• 00: Onboarding
• 01: Value Tree Analysis
• 02: User Journey Mapping
• 03: Design System
• 04: Inclusive Design
• 05: AHA Moments & Hook Model
• 06: PLG Engine
• 07: Multi-User Experiences
• 08: Content Design
• 09: Ideation & Concept Generation
• 10: Rapid Prototyping & Wireframing
• 11: Usability Testing & Validation
• 12: Iterative Refinement & Polish
• 13: Design System Updates
• 14: Accessibility Audit
• 15: Performance Optimization
• 16: Cross-Platform Consistency
• 17: User Feedback Integration
• 18: A/B Testing Setup
• 19: Analytics & Metrics Definition
• 20: Launch Readiness Review
• 21: Post-Launch Monitoring
• 22: Continuous Improvement Loop
• 23: Documentation & Handoff
• 24: Success Metrics Evaluation
• 25: Future Roadmap Planning
• 26: Completion

Step 00: Onboarding & Session Configuration

Intro

This step establishes our shared context by understanding your customer's world and strategic objectives.

Product Concept

We ground our design process in deep customer understanding and align on the "what" and "why."

Actions

I ingest and validate all key inputs to configure our design session and align on our goals.

Deliverables

This step delivers a comprehensive session configuration, forming the foundation for our creative process.

Step 01: Value Tree Analysis & Global PRD

Intro

We analyze your product's complete Value Tree to understand the ecosystem and create a global PRD.

Product Concept

We apply systems thinking to move from a feature-level view to a holistic, ecosystem-level understanding.

Actions

I analyze the Value Tree, map solution dependencies, and generate a strategic Global PRD.

Deliverables

This step delivers a comprehensive ecosystem analysis and a strategic vision for your entire product.

Step 02: Map User Journeys & Extract DOS Opportunities

Intro

We map the complete user journey to understand their experience and focus our designs on what matters most.

Product Concept

We combine Job Stories and User Journey Maps to visualize the end-to-end customer experience.

Actions

I create detailed Job Stories and User Journey Maps, linking them to key Desired Outcome Statements.

Deliverables

This step delivers an empathetic understanding of the user's experience and their highest-level goals.

Step 03: Design System & Component Prompts

Intro

We create a world-class design system and a library of component prompts for consistency and speed.

Product Concept

We apply Atomic Design principles to create a hierarchical system of reusable design components.

Actions

I create a persona-optimized design system and generate detailed LLM prompts for each component.

Deliverables

This step delivers a complete design system and a powerful tool for accelerating development.

Step 04: Inclusive Design (Internationalization & Accessibility)

Intro

We ensure our designs are globally accessible to all users, languages, and abilities.

Product Concept

We treat inclusivity as a core design principle, creating a product that is truly localized.

Actions

I create a comprehensive set of inclusive design specifications compliant with WCAG 2.1 AA standards.

Deliverables

This step delivers a clear guide for making your product accessible to a global audience.

Step 05: Design AHA Moments & Hook Model

Intro

We design the "AHA moment" and the "Hook Model" to turn initial interest into a long-term habit.

Product Concept

We use the Hook Model to build a habit-forming product by optimizing the user's time-to-value.

Actions

I design a complete Hook Model loop and optimize the onboarding flow to deliver the "AHA moment" quickly.

Deliverables

This step delivers a behavioral design system for creating an engaging and habit-forming product.

Step 06: Design Product-Led Growth Engine

Intro

We design a Product-Led Growth (PLG) engine to turn your users into your best salespeople.

Product Concept

We build growth directly into the product by designing viral loops and network effects.

Actions

I design a comprehensive PLG engine, mapping out all growth loops and collaboration features.

Deliverables

This step delivers a blueprint for sustainable, exponential growth driven by the product itself.

Step 07: Design Multi-User Experiences

Intro

We design multi-user experiences to transform your product into a collaborative ecosystem.

Product Concept

We design for group dynamics, encouraging and rewarding collaboration to build a community.

Actions

I design a comprehensive set of multi-user features, including real-time collaboration and team workspaces.

Deliverables

This step delivers a complete design for a product that is not just a tool, but a thriving community.

Step 08: Create Comprehensive Content Design System

Intro

We create a content design system to ensure every word in your product is clear, concise, and consistent.

Product Concept

Content is a core part of the design process, ensuring strategic and user-centered communication.

Actions

I create a complete content design system, defining your brand's voice, tone, and microcopy guidelines.

Deliverables

This step delivers a foundation for a product that communicates beautifully and effectively.

Step 09: Design Premium Experiences

Intro

We design premium experiences and moments of delight to make your product unforgettable.

Product Concept

We create a rewarding experience through gamification, personalization, and emotional design.

Actions

I design a comprehensive premium experience, including gamification, personalization, and "delight moments."

Deliverables

This step delivers a plan for a product that is a source of motivation, delight, and connection.

Step 10: Design Metrics Framework

Intro

We design a comprehensive metrics framework to track progress and make data-driven decisions.

Product Concept

We use the HEART and GSM frameworks to ensure we are measuring what truly matters to users.

Actions

I create a detailed metrics framework for each solution, defining user-centered metrics.

Deliverables

This step delivers an actionable plan for measuring your product's success.

Step 11: Design Information Architecture

Intro

We design the information architecture (IA) to make your product intuitive and easy to navigate.

Product Concept

We create a user-centered structure that helps users understand where they are and what they can do.

Actions

I design a comprehensive IA, including navigation, search patterns, and content hierarchy.

Deliverables

This step delivers a blueprint for organizing your product in a scalable and user-friendly way.

Step 12: Comprehensive UX Flows

Intro

We create comprehensive UX flows to ensure a seamless and intuitive user experience.

Product Concept

We design for the user's mental model, mapping both happy and unhappy paths.

Actions

I design complete, screen-by-screen task flows for each feature, including edge cases.

Deliverables

This step delivers a detailed architectural plan for your product's user experience.

Step 13: Visual Designs & HTML Implementations

Intro

We bring our UX flows to life with beautiful, responsive visual designs and production-ready code.

Product Concept

We create a design that is aesthetically pleasing, functional, performant, and accessible.

Actions

I create responsive visual designs, generate HTML/CSS, and provide Figma-compatible exports.

Deliverables

This step delivers a high-fidelity, interactive prototype and all necessary design assets.

Step 14: Design Validation Experiments

Intro

We design validation experiments to test our core assumptions with real users before coding.

Product Concept

We use lean, low-fidelity experiments to gather real-world data on our solution's viability.

Actions

I design a controlled experiment for each critical assumption and compile them into a "Validation Handbook."

Deliverables

This step delivers an actionable plan for testing your core assumptions with real users.

Step 15: AI Performance Simulations

Intro

We run AI-powered simulations to predict the performance of our solutions before we build them.

Product Concept

We use agent-based modeling and Monte Carlo simulations to create a predictive model of our product.

Actions

I build a system dynamics model and run thousands of simulations to forecast potential outcomes.

Deliverables

This step delivers a data-driven forecast of your product's potential adoption and performance.

Step 16: Assess Impact and Confidence

Intro

We assess the potential impact and confidence of each solution based on our business objectives.

Product Concept

We combine strategic weights from our Value Tree with probabilistic forecasts from our simulations.

Actions

I calculate global_impact, p_exceed_okrs, and p_confidence scores for each solution.

Deliverables

This step delivers a data-driven ranking of your solutions based on their total strategic value.

Step 17: Calculate Effort and Reach for RICE Scoring

Intro

We calculate the "Effort" and "Reach" components of the RICE scoring framework.

Product Concept

We use an AI-powered approach to estimate "agentic coder hours" for a more objective measure of effort.

Actions

I estimate the agentic coder hours and calculate the addressable user reach for each solution.

Deliverables

This step delivers a detailed, data-driven analysis of the cost and potential audience for each idea.

Step 18: Generate RICE-Prioritized Implementation Roadmap

Intro

We use the RICE scoring framework to create our final, prioritized implementation roadmap.

Product Concept

The RICE framework allows us to make smart, objective decisions about what to build next.

Actions

I calculate the final RICE score for each solution and create a prioritized implementation roadmap.

Deliverables

This step delivers a clear, data-driven, and actionable blueprint for your product development.

Step 19: Strategic Decisions on Low-RICE Solutions

Intro

We make strategic decisions about the solutions that didn't make the RICE cut.

Product Concept

A good roadmap is also about what you consciously choose not to build.

Actions

I analyze low-RICE solutions for hidden strategic value and recommend to keep, defer, test, or cut.

Deliverables

This step delivers a clear, strategic plan for your low-priority solutions.

Step 20: Generate Comprehensive PRDs

Intro

We generate comprehensive Product Requirements Documents (PRDs) for each solution.

Product Concept

A great PRD is a clear, concise, and compelling guide for the development team.

Actions

I generate a standard PRD and platform-specific PRDs for Claude Code, AI Studio, and N8N.

Deliverables

This step delivers a complete, platform-optimized blueprint for your product.

Step 21: Design Fake Door Landing Pages

Intro

We design "fake door" landing pages to validate demand before we build.

Product Concept

"Fake door" testing is a powerful way to measure real-world purchase intent for a non-existent product.

Actions

I design high-converting landing pages with pricing experiments and generate the full HTML.

Deliverables

This step delivers a powerful tool for validating demand and optimizing pricing before development.

Step 22: Define Completion Criteria & Validate Design Completeness

Intro

We perform a final quality check to ensure our designs meet our high standards of excellence.

Product Concept

We apply quality assurance principles to ensure the design is consistent and ready for development.

Actions

I create a comprehensive completion checklist and conduct a thorough review of all design work.

Deliverables

This step delivers a validation report assessing the completeness and quality of your design.

Step 23: Real-World Validation Handbook

Intro

We create a "Validation Handbook" to guide the process of testing our designs with real users.

Product Concept

We create an actionable plan to validate our core assumptions before investing in development.

Actions

I compile all designed validation experiments into a single, comprehensive handbook.

Deliverables

This step delivers a clear, actionable plan for testing your core assumptions with real users.

Step 24: Collect Validation Results & Recommend Next Steps

Intro

We analyze the results of our validation experiments to make final, data-driven decisions.

Product Concept

We close the "build-measure-learn" loop to refine our strategy with evidence-based recommendations.

Actions

I analyze all experiment results, update confidence scores, and make a "go/pivot/kill" decision for each solution.

Deliverables

This step delivers a validation synthesis report with final recommendations and a clear plan forward.

Step 25: Celebrate Success & Create Executive Summary

Intro

We celebrate our success and create a high-impact executive summary to share our journey.

Product Concept

We tell a compelling, data-driven story about how we transformed a problem into an elegant solution.

Actions

I create a C-level executive summary highlighting key outcomes, savings, and confidence gains.

Deliverables

This step delivers a powerful tool for communicating the value of your work to stakeholders.

Conclusion

Conclusion

Integration Assessment

We have transformed a deep customer understanding into a portfolio of beautiful, validated, and production-ready designs.

Case Study Conclusion

Sage now has a portfolio of elegant, validated solutions, a complete design system, and a data-driven plan for the future.

Appendix

Appendix

Input/Output Variables

This document lists all the input and output variables for the PDM master prompt.

Input Variables

Global Variables

These variables are available throughout the master's execution.

• workflow_state_machine: Tracks master workflow execution state including mode flags and step completion status
• mm_debug: Enable debug logging
• mm_user_data: User profile and preferences
• mm_log: Execution log entries
• mm_mem: Learning journal
• mm_hypotheses: Validation tracking
• mm_initiative: Initiative-related attributes
• pdm_design_system_json: Master design system configuration
• pdm_job_stories_json: JTBD-driven job stories and user journeys
• pdm_engineering_handoff_json: Consolidated engineering specifications for ACM
• pdm_engineering_handoff: Human-readable engineering specifications
• pdm_prd_global: Global PRD capturing overarching product vision
• pdm_dos_opportunities_json: DOS statements in standard format
• pdm_component_prompts_json: LLM prompts for agentic component generation
• pdm_aha_moment_design_json: Time-to-value optimization patterns
• pdm_hypothesis_control_table: Consolidated hypothesis tracking with baselines and targets
• pdm_validation_handbook: Complete validation playbook
• pdm_validation_results_json: Results from validation experiments

Step 00: Onboarding & Session Configuration

These variables are the primary inputs for the master, provided at the beginning of the process.

• mm_initiative: Initiative context
• mm_okrs_json: User's OKRs driving all optimization decisions
• mm_roadmaps_json: Solution roadmaps from SDM
• mm_odir_json: Opportunity-driven innovation roadmap with full value tree
• mm_job_executors_json: Detailed personas from CDM with demographics, psychographics, HXC flags
• cdm_empathy_maps: Complete empathy maps for all personas
• mm_audiences_json: Job executors with execution contexts and market analysis
• mm_jtbd_json: Jobs-to-be-done with universal job map
• mm_job_executors_icp_json: Ideal Customer Profile (B2B only)

Output Variables

These variables are created or updated by the PDM master during its execution.

• pdm_session_config_json: Session configuration and context
• pdm_value_tree_analysis_json: Complete product context analysis
• pdm_product_context_analysis: Visual product scope analysis
• pdm_prd_global: Global product requirements document
• pdm_wardley_maps: Visual Wardley maps of solution evolution
• pdm_job_stories_json: JTBD-driven job stories
• pdm_dos_opportunities_json: DOS in standard format
• pdm_job_breakdowns: Job breakdowns with stories
• pdm_job_story_maps: Visual journey maps
• pdm_design_recommendations_json: Persona-optimized design recommendations
• pdm_design_system_json: Master design system configuration
• pdm_component_prompts_json: LLM prompts for components
• pdm_design_system_guide: Comprehensive design system documentation
• pdm_current_design_recommendations: Design style recommendations for this session
• pdm_current_design_system: Your selected design system specifications
• pdm_inclusive_design_json: Combined i18n + a11y specifications
• pdm_inclusive_guidelines: Comprehensive inclusive design guide
• pdm_accessibility_audit_json: WCAG compliance checklist
• pdm_cultural_adaptations_json: Region-specific variations
• pdm_hook_model_json: Complete habit loop design
• pdm_aha_moment_design_json: AHA moment specifications
• pdm_time_to_value_optimization: Time-to-value journey
• pdm_interaction_motion_json: Combined interaction + motion specs
• pdm_trigger_matrix: Trigger types and timing
• pdm_animation_library: Animation patterns guide
• pdm_growth_loops_json: PLG engine specifications
• pdm_network_effects: Network value design
• pdm_onboarding_flows_json: Activation sequences
• pdm_viral_mechanics: Sharing and growth features
• pdm_social_features_json: Multi-user experience specs
• pdm_collaboration_patterns: Multi-user design patterns
• pdm_team_dynamics_json: Team behavior patterns
• pdm_content_system_json: Complete content design system
• pdm_content_guidelines: Content design guidelines
• pdm_conversation_flows_json: Conversational UI patterns
• pdm_gamification_json: Gamification and progression system
• pdm_premium_experiences: Premium and delightful experience design
• pdm_personalization_engine_json: Personalization rules and patterns
• pdm_delight_moments_json: Delight and animation specs
• pdm_solution_metrics: Metrics framework for all solutions (single file with H2 headers)
• pdm_solution_metrics_json: Structured metrics for each solution
• pdm_information_architecture_json: Complete IA structure
• pdm_ia_documentation: Information architecture guide
• pdm_sitemap_json: Complete sitemap structure
• pdm_solution_ux_flows: Comprehensive UX flows for all solutions
• pdm_ux_flow_diagrams_json: Structured flow data
• pdm_solution_html_designs: HTML designs for all solutions (single file with H2 headers)
• pdm_solution_figma_export: Figma-compatible exports (single file with H2 headers)
• pdm_visual_design_specs_json: Detailed visual specifications
• pdm_figma_design_tokens_json: Design tokens for Figma import (W3C DTCG format)
• pdm_figma_component_specs_json: Component specifications for Figma
• pdm_hypothesis_control_table: Consolidated hypothesis tracking
• pdm_experiments_design_json: Detailed experiment specifications
• pdm_simulation_results_json: AI simulation outcomes
• pdm_performance_predictions: AI simulation insights
• pdm_risk_mitigation_json: Risk factors and mitigations
• pdm_impact_assessment_json: Impact calculations
• pdm_impact_confidence_matrix: Impact and confidence analysis
• pdm_effort_reach_assessment_json: Effort and reach calculations
• pdm_effort_reach_analysis: Detailed effort and reach breakdown
• pdm_rice_roadmap_json: Prioritized roadmap data
• pdm_implementation_roadmap: Visual implementation roadmap
• pdm_roadmap_alternatives_json: Alternative sequencing options
• pdm_strategic_decisions_json: Strategic solution decisions
• pdm_strategic_analysis: Strategic decision framework
• pdm_prd: Standard PRDs (single file, H1 for Global, H2 for solutions)
• pdm_prd_claude_code: Claude Code optimized PRDs (single file, H1 + H2 headers)
• pdm_prd_ai_studio: AI Studio optimized PRDs (single file, H1 + H2 headers)
• pdm_prd_n8n: N8N workflow PRDs (single file, H1 + H2 headers, agents only)
• pdm_prd_generation_log_json: Track PRD generation for each solution
• pdm_fake_door_pages_html: Complete landing page HTML
• pdm_fake_door_pricing: Pricing strategy and testing
• pdm_fake_door_copy: Conversion-focused copywriting
• pdm_completion_criteria_json: Structured completion checklist
• pdm_design_validation: Comprehensive validation report
• pdm_validation_handbook: Complete validation playbook
• pdm_validation_tracking_json: Experiment tracking system
• pdm_validation_results_json: Validation experiment outcomes
• pdm_validation_synthesis: Results analysis and recommendations
• pdm_updated_roadmap_json: Revised roadmap based on validation
• pdm_executive_summary: C-suite and investor ready summary
• pdm_success_metrics_json: Final success calculations
• pdm_celebration_plan: Success celebration framework