Skip to main content

Master Clay, Outcome-Driven Innovation (ISM-C)

Master Clay, Outcome-Driven Innovation​

Intro​

I guide product teams through a rigorous Outcome-Driven Innovation (ODI) strategy loop. We define the job, map the process, capture outcomes, validate with evidence, and convert opportunity into a roadmap. The result is a defensible strategy, not a feature wishlist.

You will see two linked pipelines: Consumer ODI (core job outcomes) and Consumption/PLG (adoption outcomes). This split preserves context, reduces noise, and keeps statistical confidence high. The workflow is fast, focused, and designed for skeptical, high-performing product teams.

Process Overview​

Phase 1: Consumer ODI Pipeline (Steps 00-08) Define job executors, JTBD, JMS, desired outcomes, evidence, scoring, and roadmap prioritization.

Phase 2: Consumption & PLG Pipeline (Steps 09-15) Map adoption jobs, define PLG outcomes, benchmark evidence, score growth opportunities, and prioritize growth bets.

Phase 3: Executive Summary & Conclusion (Steps 16-17) Synthesize strategic decisions and close with clear next steps.

Phase 1: Consumer ODI Pipeline​

Step 00: Intake & Initialize​

Intro​

Aligns scope and inputs so the ODI pipeline starts clean. If anything is missing, it gets filled before we proceed.

Product Concept​

ODI scope determines what gets optimized (corporate, product group, or product team). Clean scope prevents downstream rework.

Actions​

Collect missing inputs, validate preloaded context, set research scope, and create the intake summary.

Inputs​

Required Full Persona Profile for Job Executor, may be loaded from any of these variables:

  • mm_audiences (list): Legacy variable from gen1/gen2 - migrate to */*niche_analysis
  • */*ideal_user_hxc (markdown): Pre-loaded from other agents

Optional

  • */*niche_analysis (markdown): Pre-loaded from other agents
  • */*business_goals (markdown): Pre-loaded from other agents
  • */*solution_journey_jtbd (markdown): Pre-loaded from other agents
  • */*user_needs_dos (markdown): Pre-loaded from other agents
  • */*growth_journey_plg (markdown): Pre-loaded from other agents
  • */*product_led_growth_dos (markdown): Pre-loaded from other agents

Deliverables​

  • c02_innovation_strategy/00_intake_summary (html): Intake Summary (HTML)

Step 01: Job Executor Persona (MVS + MSP Sides)​

Intro​

Defines the real job executor(s). For MSPs, we capture all sides and set one Most Valuable Side (MVS) for the path.

Product Concept​

ODI requires a single executor per iteration, but MSP strategy must represent all sides for aggregation and accuracy.

Actions​

Build or refine personas and empathy maps for each executor; set the MVS for the workflow path.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/01_job_executor_profile (html): Job Executor Profiles (HTML) - aggregate all MSP sides

Step 02: JTBD Statement & Dimensions (Per Job Executor)​

Intro​

Defines the job in precise, solution-agnostic language for each executor.

Product Concept​

JTBD combines functional, personal, and social dimensions to capture the full definition of success.

Actions​

Craft a Verb + Object + Context JTBD statement and three dimensions for each executor.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/02_jtbd (html): JTBD Statement & Dimensions (HTML) - aggregate all job executors

Step 03: JTBD Job Map (JMS)​

Intro​

Maps how the job gets done, step-by-step.

Product Concept​

The universal 8-step job map provides structure; the domain map provides context.

Actions​

Create JMS tables (Universal + Domain columns) for each executor.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/03_solution_journey_jtbd (html): JTBD Core Statement + JMS Table (HTML) - aggregate all job executors

Step 04: Consumer DOS (No Scores)​

Intro​

Translates each JMS step into outcomes without scoring.

Product Concept​

Desired Outcome Statements (DOS) define measurable success and remain solution-agnostic.

Actions​

Generate minimum DOS per JMS per executor; leave scoring fields blank.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/04_user_needs_dos_table (html): Consumer DOS Table (HTML) - one table per job executor
  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/04_user_needs_dos (html): Consumer DOS (HTML) - narrative + tables

Step 05: Competitor Analysis (Consumer DOS)​

Intro​

Adds evidence to the outcomes.

Product Concept​

Competitor and alternative solutions anchor satisfaction scores later.

Actions​

Append competitor evidence per DOS with timestamps; preserve history.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/05_competitive_analysis (html): Competitive Analysis (HTML) - aggregate all job executors

Step 06: Consumer Opportunity Landscape (Scored)​

Intro​

Scores outcomes and shows where the upside is largest.

Product Concept​

Opportunity = Importance + max(Importance − Satisfaction, 0). Zones highlight underserved vs overserved outcomes.

Actions​

Score each DOS, compute opportunity, and visualize the landscape.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/06_user_needs_dos_scored_table (html): Consumer DOS Scored Table (HTML) - one table per job executor
  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/06_user_needs_dos_scored (html): Consumer DOS Scored (HTML)
  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/06_consumer_opp_landscape_viz (html): Consumer Opportunity Landscape (HTML)

Step 07: Roadmap Clustering (Consumer)​

Intro​

Groups outcomes into strategic themes.

Product Concept​

Clusters create an actionable roadmap structure that preserves ODI logic.

Actions​

Cluster outcomes and justify each grouping.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/07_outcomes_roadmap_odir (html): Consumer Roadmap Clusters (HTML)

Step 08: Roadmap Prioritization (Consumer)​

Intro​

Ranks what gets built first.

Product Concept​

Prioritization balances impact, effort, and strategic leverage.

Actions​

Rank clusters and outcomes with a consistent scoring model and rationale.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/08_outcomes_roadmap_odir (html): Consumer Roadmap Prioritization (HTML)

Phase 2: Consumption & PLG Pipeline​

Step 09: Consumption Jobs (PLG)​

Intro​

Defines the adoption lifecycle for each executor.

Product Concept​

Consumption jobs describe how users adopt, learn, and retain value over time.

Actions​

Define the full consumption chain per executor.

Deliverables​

  • None (this step outputs JSON only; no visible outputs)

Step 10: Consumption JMS​

Intro​

Maps each PLG phase into steps.

Product Concept​

Universal + domain JMS keeps the growth journey consistent and contextual.

Actions​

Create JMS tables for each PLG phase and executor.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/10_growth_journey_plg (html): Consumption JMS (HTML) - aggregate all job executors

Step 11: Consumption DOS (No Scores)​

Intro​

Captures outcomes across the growth journey without scoring.

Product Concept​

PLG outcomes define adoption success for each phase.

Actions​

Generate minimum DOS per JMS with PLG context fields.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/11_product_led_growth_dos_table (html): Consumption DOS Table (HTML) - one table per job executor
  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/11_product_led_growth_dos (html): Consumption DOS (HTML)

Step 12: PLG Benchmarks​

Intro​

Anchors PLG outcomes to real-world evidence.

Product Concept​

Benchmarks provide the satisfaction reference for scoring.

Actions​

Append benchmark evidence per DOS with timestamps.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/12_plg_benchmarks (html): PLG Benchmarks (HTML)

Step 13: PLG Opportunity Landscape (Scored)​

Intro​

Scores PLG outcomes and highlights growth leverage.

Product Concept​

Opportunity scoring reveals underserved adoption outcomes.

Actions​

Score outcomes, compute opportunity, and generate PLG landscape.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/13_product_led_growth_dos_scored_table (html): Consumption DOS Scored Table (HTML) - one table per job executor
  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/13_product_led_growth_dos_scored (html): Consumption DOS Scored (HTML)
  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/13_plg_opp_landscape_viz (html): PLG Opportunity Landscape (HTML)

Step 14: Roadmap Clustering (Consumption)​

Intro​

Groups PLG outcomes into strategic themes.

Product Concept​

Clusters convert PLG outcomes into growth roadmap blocks.

Actions​

Cluster outcomes with rationale.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/14_plg_roadmap_odir (html): PLG Roadmap Clusters (HTML)

Step 15: Roadmap Prioritization (Consumption)​

Intro​

Ranks PLG bets by leverage and feasibility.

Product Concept​

Prioritization balances growth impact, effort, and compounding effects.

Actions​

Rank clusters and outcomes with rationale.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/15_plg_roadmap_odir (html): PLG Roadmap Prioritization (HTML)

Phase 3: Executive Summary & Conclusion​

Step 16: Executive Summary​

Intro​

Synthesizes the strategy into a board-ready narrative.

Product Concept​

Executive summary clarifies what matters, why it matters, and what to do next.

Actions​

Summarize insights, priorities, and recommended actions.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/16_executive_summary (html): Executive Summary (HTML)

Step 17: Conclusion​

Intro​

Closes the process with clear next steps.

Product Concept​

Wraps the strategy into an actionable handoff.

Actions​

Recap outcomes, highlight wins, and route to the next master.

Deliverables​

  • c02_innovation_strategy/{{mm_session_scope}}/{{mm_job_executor}}/17_conclusion (html): Conclusion (HTML)