Unlock the Secret of ODI: How a Customer-Centric Innovation Strategy Ensures Big Tech Performance
· 5 min read
Introduction
If you are a PM or CPO, you have probably wondered why so many products fail or fail to reach their full potential. The answer often lies in a crucial detail that few master: the ability to transform deep insights into a robust innovation strategy. Traditionally, this process – based on the Outcome-Driven Innovation (ODI) method – is a secret of Big Techs, and a true luxury of giant companies. Yes, we are talking about a method that, if executed in the traditional way, requires at least 6 months and an investment well in excess of US$350,000 to create an Innovation Roadmap that truly directs the company towards the most profitable opportunities.